Geriatric Medical Responsive WebsitesIn-home and long-term care medical equipment and supplies distributor, Geriatric Medical, is seeing early success with the recent launch of its mobile-friendly eCommerce website. The decision to invest in a “responsive” mobile user experience design allows them to provide an enhanced user experience for their customers—which helps patient outcomes in the end.

One Commerce Site, Many Devices

With the steady wave of B2C and B2B online purchasers shifting from desktop computing to mobile computing, Geriatric Medical knew the time was now to introduce their growing customer base to a viable online buying experience that honors all devices equally. “As more and more people pick up these devices, we need to accommodate them,” said Justin Racine, marketing and e-commerce manager at Geriatric Medical.

Whether their customers prefer ordering online from desktop and laptop computers, from mobile tablet computers, or even from their smart phones, Geriatric Medical is there to support them all with a responsive website design. A responsive website senses the device type and adapts the screen size automatically, ensuring that the greatest number of mobile users is accommodated. With a responsive designed InsiteCommerce website, Geriatric Medical avoided other more costly, less efficient and harder to manage mobile design options that require multiple device-specific and browser-specific code development.

Fast and Simplified Purchasing

The new website helps busy care professionals on the go with fast and easy-to-use search and categorization features that come with InsiteCommerce. “It’s the best possible tool to help them serve patients and—the end goal we are all looking for—help patient outcomes,” Racine said.

Multilingual on the Horizon

What’s next? With the flexibility and translation capabilities of their eCommerce solution, Geriatric Medical will begin offering their online experience in other languages to better serve their diverse customer base. “People are from all sorts of backgrounds and we want to embrace that, not limit the site to someone who only speaks English,” Racine said.

Read about Geriatric Medical’s mobile commerce success in the news: HME News

To learn more about responsive design, improving user experience and B2B eCommerce solutions, read the white paper: Mobile Commerce Strategy: A Case for Responsive Design