To leapfrog: progress by large jumps instead of small increments, to hop over one’s opponent.
Doesn’t every B2B company want to leapfrog their competition? Move foward in large leaps of progress instead of inching along?
Of course they do.
A well-planned B2B ecommerce initiative can help your company do just that: leapfrog the competition and get ahead.
- B2B ecommerce makes you cutting edge. The fact is, B2B companies have been slower to adopt ecommerce as a business strategy than B2C companies. Maybe their industry isn’t especially technologically savvy or maybe it’s because there is internal fear that ecommerce will gobble up their traditional business model, leaving people out of a job. Whatever the reason, you still have a window of opportunity to be the cutting edge leader in your industry, but that window is shrinking as your competition gets smarter.
- B2B ecommerce gets you noticed. The world is going digital and the paper phone book is all but a dinosaur. A B2B ecommerce site with public-facing pages gives the search engine crawlers more real estate to crawl and makes sure that the people searching for your products find your company. Learn more about why B2B ecommerce matters.
- B2B ecommerce reaches more potential customers. The Internet has eliminated boundaries for many B2B businesses where geography and shipping costs have previously been a limiting factors. B2B ecommerce allows you to reach customers who might never have known about your company without it. (Still need convincing? Check out this video about how Great Northern Corporation took what used to be a regional business–corrugated boxes–online with ecommerce and set the bar for their industry!)
- B2B ecommerce cuts costs. It’s a fact that ecommerce has lower overhead than most traditional sales models and the 24/7, always-on model allows your company to accept orders at any time of day. B2B ecommerce also moves your tech-savvy customers to a self-service model for order confirmation, tracking numbers and the like, freeing up your customer service staff to work specifically with those customers that want to talk to a real person.
- B2B ecommerce drives foot traffic to local stores, dealers and distributors. If you’re afraid of your online store cannibalizing your bricks-and-mortar business, don’t be. In reality, the opposite is true–ecommerce drives foot traffic to your local stores/dealers/distributors via store and dealer locators.
Ready to leapfrog your competition with a well-planned B2B ecommerce intiative? View the on-demand webinar, Ecommerce Best Practices for B2B and B2C today!