As Google announced in February, a significant search engine change takes effect next week. The change is meant to benefit mobile device users, who are growing at an ever-increasing pace, by presenting them with more websites in their search results that are mobile enabled. If your website is already mobile friendly, good for you. If not, this change may feel like a punishment of sorts.
New Google Algorithm May Change Your Website’s Ranking
Google’s changes are timely, as we’re now nearing half of all Internet searches originating from mobile devices, such as smart phones and tablet computers.
But for some of you it means that beginning next week, your customers and prospects using Google to search the Internet will experience a change in the way your website ranks in their search results if your website is not yet mobile-device enabled.
The new search technology favors mobile-enabled websites by giving them a better ranking in the search results on searches that come from mobile devices. Consequently this pushes traditional non-mobile websites further down the rank order, possibly to the extent that your once well-ranking SEO website is now knocked to page two or three of the search results, or worse.
If the rapidly growing universe of mobile device usage, which most likely includes your customers and prospects, hasn’t motivated you to seriously consider your website’s mobile options, perhaps next week’s Google changes will.
A Responsive Website Serves Your Growing Mobile Audience, Cuts Costs
There is more than one way to make your Internet presence mobile friendly, including keeping your existing website and creating a second parallel site that is specifically for mobile device users. But a better way is with a “responsive design” website. A responsive website senses the device type (e.g., smartphone or tablet model and make), and adapts the screen size automatically, ensuring that the greatest number of mobile users is accommodated. With a responsive designed website, you avoid other more costly, less efficient and harder to manage mobile design options that may require multiple device-specific and browser-specific code development. The current trend in website development is responsive design or mobile-first design, which is designed for mobile device users primarily and adapts to desktop computer users.
Read more about Google’s algorithm changes directly from Google Web Master Central.
To learn more about mobile website options and responsive design, read the white paper: Mobile Commerce Strategy: A Case for Responsive Design