There is limited information available to digital leaders regarding digital transformation investments, how to allocate those investments year over year, and how to employ metric driven goals to ensure ROI. Below is 1 of the 4 common metrics to pursue in the early phases of transformation which are featured in The Power of 1% white paper.
Calculate Increases in Average Order Value
Research shows that average order values (AOV) are higher online than offline. Increasing AOV is an appropriate goal in organizations with thousands of SKUs or more – the higher the SKU count, the greater the potential opportunity to increase AOV. Current research shows AOV increases range between 10%-100%.
Using the calculator below, enter the values for the 3 fields below to calculate your potential revenue increase.