The success of your digital channel is critically reliant on product information and rich marketing content delivered in a variety of consumable formats to provide differentiated experiences for your online customers. Studies have shown that the majority of your online buyers visit your eCommerce site to educate themselves on your products, and rely on your product content to make a decision whether to purchase from you.
Lack of Automation Presents Challenges
Manual product data management processes that cause the biggest challenges for manufacturers and distributors include data that is stored in multiple systems and not easily updated; inability to share up-to-date product information with your customers, distributors or internal staff; and inability to get complete product information from manufacturers. This lack of automation increases time to market for new products and slows down update time for existing product information. It also negatively impacts internal business processes like procurement, order management, marketing, sales and accounting, as well as, customer-facing processes such as eCommerce and invoicing.
The eCommerce Site All B2B Buyers Are Looking For
With an automated product information management (PIM) solution, your marketers and content managers can easily aggregate and consolidate product information from disparate systems to better manage every aspect of each product record including hierarchy, structure, attributes, validations, approvals and versioning. With a good PIM solution in place, you get the eCommerce site that all B2B buyers are looking for with deep content, images, videos, product filtering, product comparison, reliable review data, strong promotions, great personalization and the ability to order and track orders until delivered. The result is a better online experience for your customers, reduced time to market for new products, and reduced total cost of ownership of your digital commerce investment.
Join the upcoming webinar, “Improve Customer Experience and Growth with Robust Product Data and eCommerce,” to hear from a panel of experts from Insite, inRiver and Perficient, as they discuss PIM and how they are filling the gap in the B2B eCommerce vendor landscape by:
- Improving total cost of ownership
- Providing a nimble, best-of-breed solution that supports your customers’ omni-channel buying experience
- Allowing you to more efficiently manage key data processes and rich media for an improved, content-rich customer experience