Choosing an enterprise ecommerce platform is a big decision with lots of contributing factors to consider. It’s not a decision that you can rush or jump into blindly.
To help you make the most informed decision possible, here’s how NOT to choose your ecommerce plaform.
- Don’t just choose the cheapest solution. As an enterprise organization, it’s highly unlikely that the cheapest solution you find will truly meet your ecommerce needs. While the low price might be attractive, the limited functionality you get in exchange is likely to be quite limiting. Ecommerce consideration: If an ecommerce solution seems too good to be true–e.g., cheap price but promising the full functionality of more expensive ecommerce solutions–it probably is!
- Don’t choose the most expensive solution with the idea that more expensive = better. The most expensive solution is just more expensive if it offers more features and functionality than you intend to use. Why pay for something you don’t need? Refuse to be swayed by the expensive = best mentality and shop for a solution that meets your needs and stays within your budget. Ecommerce consideration: If you feel like your budget is in “use it or lose it” territory, parlay the extra monies into marketing initiatives that support your site launch or invest in someone to create dynamic content for the site rather than just paying more to build the site.
- Don’t choose a solution based on how it works for someone else. Using your competition’s ecommerce functionality as a guide can be a good idea, but choosing the same ecommerce platform as your competition because it works for them is probably setting you up for failure. The reality is that no two enterprise organizations have the same needs for an ecommerce site. Ecommerce consideration: Consider what your competition is doing, but choose a platform that showcases your competitive edge rather than makes you look like a “me too” site.
- Don’t choose your platform before you do your homework. I know you’re probably thinking, “DUH!” as you read this suggestion, but it’s startling how many companies choose an ecommerce platform without an honest inventory of the functionality they need and and an unbiased survey of the options in the market place. Save yourself time, money, and headache by identifying what you want your site to do before you shop for an ecommerce partner. Ecommerce consideration: Not sure where to start? Check out our post, Before You Buy Enterprise Ecommerce Software for five key questions to ask yourself before you start contacting ecommerce vendors.
Choosing an enterprise ecommerce platform doesn’t have to be a painful process. With careful planning and consideration of how NOT to choose an ecommerce partner, you can make an informed choice and find the best solution for your business.
Ready to learn more about how to successfully implement a B2B ecommerce initiative? Watch our on-demand webinar, Ecommerce Website Best Practices for B2B and B2C.