I don’t know about you, but some weeks I am up to my eyeballs in alligators and I don’t get to reading the blog posts, industry articles, and news that matters most to my ongoing success. I file them away in the “to read someday” file and–let’s be honest–most of them never see the light of day again. With this in mind, I wanted to share five key B2B ecommerce articles that you might have missed and I think you might enjoy. So, grab a cup of coffee and a dive in for a quick, but informative read. Enjoy!
- Measuring Ecommerce Success. You will never know whether or not your ecommerce site has achieved success unless you measure it. But what should you measure? Is there more than bottom line revenue to think about? Yes! Turns out, there’s actually five measurments that you can use to determine if you are making strides toward your ecommerce goals. Read the article: 5 Ways to Measure Ecommerce Success.
- Harnessing the Power of Video Case Studies on Your B2B Ecommerce Site. There’s nothing quite like the shining face of a customer endorsing you on video to boost your credibility with new and old customers alike. Kicking around using video segments to pump up your B2B ecommerce site content? Not sure where to start? Check out 10 Ways to Use Video Case Studies to Promote Your Ecommerce Site.
- Beef Up Your Product Detail Pages. Face it–content on the product detail page does the bulk of the heavy lifting on your website when a visitor converts to a customer. When was the last time you reviewed your product detail page content? If you are like most people, it was when you posted the product online. Ecommerce is an ongoing and constantly growing endeavor. It’s probably time to freshen things up. Need some ideas to get you started? Check out the article: How to Improve the Product Detail Page in E-Commerce today.
- What to Do About Ecommerce Showrooming. As more and more of the world goes digital, retailers with physical locations–both business and consumer focused businesses–are battling a trend called “showrooming.” Basically, the phenomenon goes something like this: Buyer sees product online. Buyer wants to see product in person. Buy visits showroom of a local retailer and views product. Buyer purchases item from online retailer. OUCH! That’s a real drag if you are the physical retailer–even if you have an ecommerce site. So, what can you do about it? And does it affect B2B organizations as much as it does for consumer-focused ones? It does and you can learn more about how to combat the trend in the article, Does Showrooming Affect B2B Ecommerce?
- AmazonSupply.com. Have you given any thought to AmazonSupply.com and what it means for the success of your business in 2013 and beyond? If not, you should. AmazonSupply is live and targets fourteen distinct verticals in B2B wholesale distribution. As the site comes up on its on year birthday, it stands to reason that wholes distributors and manufacturer-distributors will see greater portions of their business chiseled away. Be prepared and your organization will thrive alongside AmazonSupply.com. Learn more in the article, AmazonSupply.com – Can Today’s Distributors Compete?
To learn more about how you can set your organization up for B2B ecommerce success, download the white paper, B2B Ecommerce Success – Seven Questions to Consider When Beginning an Ecommerce Initiative.