I don’t know about you, but I’m simply stunned that today is the first day of August! 2012 is flying by and it won’t be long before we are considering strategic and tactical plans for 2013. As you start to think about what to do with your ecommerce initiative in the coming year, I thought it might be a good time to revisit the top eight blog posts from 2012 to get your brain noodling on what to do next.
Here they are…
An Ecommerce Lesson from China. This blog post looks at how Chinese companies are positioning themselves for ecommerce growth and ways you might wish to emulate their tactics.
5 Ecommerce Observations from IRCE 2012. Ecommerce is changing rapidly and there’s no better place to get a sense of the breadth and depth of these changes than at the Internet Retailer show. This post captures five key observations from my time at the show and will hopefully shed some light on how you can leverage the incredible power of ecommerce even as it changes.
Don’t Let AmazonSupply Eat Your B2B Ecommerce Lunch! The launch of AmazonSupply.com was a huge game changer for B2B organizations in the ecommerce space. This article looks at the power of AmazonSupply.com and urges all B2B organizations to implement an effective ecommerce strategy now, before AmazonSupply takes a bite out of their business.
6 Reasons NOT to Interact Socially With Your B2B Ecommerce Customers. Not sure that social media is important for B2B organizations with ecommerce initiatives? This blog post gives you six reasons to pass on utilizing social media and how those reasons might be dangerous for your business.
6 Ways to Interact Socially With Your B2B Ecommerce Customers. If you are looking for ways to interact with your B2B ecommerce customers using social media channels, this post details six ways to do just that, especially if you are unsure of where to start or whether traditional social media outlets will work for you.
How to Create a B2B Ecommerce Onboarding Strategy. Many B2B organizations express concern about customer adoption when first launching an ecommerce site. This blog post gives you a clear strategy on how to reach out to your customers to ensure that they successfully make the transition to placing ecommerce orders online.
How to Choose Product Assortment for Ecommerce. Trying to decide which products to offer online? This article examines a number of different ecommerce product assortment strategies and why you might choose one strategy over another.
How to Improve the Product Detail Page in Ecommerce. The decision to convert–whether or not to buy your product–happens on the product detail page. Learn how to maximize the effectiveness of each product detail page on your site and increase sales.
And, because I think it needs to be included, here’s an honorable mention post as a bonus:
Ecommerce Truth – Innovate or Die. An incredibly popular post on an incredibly important topic–even though it was numerically eclipsed by another post for its place in the top eight, it’s getting mentioned here because if you run a B2B organization and you haven’t read it yet, you should.
To learn more about how to maximize the success of your B2B ecommece site, download the white paper, B2B Ecommerce Success – Seven Questions to Consider When Beginning an Ecommerce Initiative.