Ecommerce Reaches Customers 24 7Yesterday was a busy day for most of us–the kids went back to school and we all buckled down as the business of summer was put away for another year. In my office, it was an especially busy day as we had a number of new employees join our team. To celebrate their arrival, we had a meet-and-greet lunch in their honor.

Additionally, I had a few meetings already on my calendar when I got up in the morning and a couple more popped up in the natural course of business. As I drove home last night, I found myself thinking about how I wished there was a way to automate my day-to-day tasks while I was tending to equally important, but out-of-the-ordinary happenings in my day. The truth is that neither one–the daily stuff or the one-off stuff–can be ignored. It all has to get done, but there’s only so much time in a day. Every business has to find a workable solution.

The more I thought about it, the more it occurred to me that this is precisely what ecommerce does for the manufacturer and distributor. While these B2B companies are taking care of the daily business of making their companies run, ecommerce lends a hand and makes sure that their customers can place orders quickly and easily. Ecommerce also provides a self-service way for customers to check on order status, package or shipment tracking information, print invoices and download Ecommerce allows you to continue to take orders and conduct business whether your customer service reps are all busy helping other customers or your business is closed for a national holiday.

No busy signal. Ecommerce eliminates the need for a customer to hear a busy signal, or worse yet, that message that states, “Thanks for calling. Please stay on the line. We estimate your hold time is thirty minutes.” Via an ecommerce website, customers can place orders whether a customer service representative is available or not.

Up at all hours. Your customers might be located in a different time zone or a different hemisphere. Or maybe they just prefer to place orders from home in their bunny slippers after the kids are in bed. Regardless of the reason why, ecommerce allows your customers to place orders whenever and wherever is the most convenient for them.

No vacation time required. When ecommerce is on, it’s always on. Ecommerce doesn’t shut down for national holidays as some stores and call centers do. Nor does ecommerce require time away from the office for family vacations or the like.

An extra set of hands. An integrated ecommerce site can function like an extra set of hands for your sales team as well as an extra set of hands for your customer service team. If your human employees are busy working on other projects, ecommerce is there to take orders and provide information to keep the customer on track with their projects.

The Conclusion

Ecommerce is a powerful tool to keep your business on track and functioning while you handle those day-to-day one-off events that demand your attention. If you don’t have an integrated ecommerce initiative in place, I ask you–why not?

To learn more about how to leverage the power of your B2B ecommerce site, download the white paper,  B2B Ecommerce Success – Seven Questions to Consider When Beginning an Ecommerce Initiative.