Your assignment: Find new customers for your B2B ecommerce site.
Your challenge: You’re already doing business with all the “right fit” B2B companies in your area.
Are you sure?
With the interconnectedness of the World Wide Web, finding new customers is as simple as learning about and implementing an inbound marketing intiative.
What is inbound marketing? So glad you asked!
According to HubSpot,
“inbound marketing is when you help yourself ‘get found’ by people already learning about and shopping in your industry…[by setting] your website up like a “hub” for your industry that attracts visitors naturally through the search engines, through the blogosphere, and through the social media sites.”
Basically, you create and publish relevant content on the web to attract the attention of search engine crawlers, increase qualified traffic to your site and increase sales.
For B2B companies, ecommerce is a powerful way to reach new customers and drive new business. Inbound marketing techniques are the most effective way to harness the power of ecommerce and achieve success. Hinging on the creation and deployment of relevant, dynamic content, inbound marketing:
- Positions you as an industry thought leader. Creating and publishing a steady stream of robust and relevant content, can’t help but position your company front and center in the search engine results. The more your audience finds your content in their Google searches, the more they will look to you for industry-related information in the future. Eventually, they will bypass Google and visit your site directly—and that’s very, very cool.
- Makes you resource for industry-related information. As customers start consuming your valuable and relevant content, they will come to rely on you more and more for similar information. In this way, your B2B ecommerce site will quickly become the destination of choice for information on your industry.
- Attracts search engine crawlers with content-focused ecommerce strategies. Search engine crawlers love, love, LOVE new content. Did I mention they LOVE new content? Consistently creating and publishing meaty content naturally attracts the crawlers to your site on a more frequent basis, driving your site up in the search engine rankings.
- Drives qualified traffic to your site via better search engine results. The higher you rank on the SERPs, the more likely you are to “get the click.” More clicks equals more traffic and qualified traffic is what ecommerce is all about.
B2B ecommerce is quickly becoming the go-to growth strategy for many B2B companies. Utilizing inbound marketing techniques coupled with relevant content will ensure your B2B ecommerce success.