By Brian Strojny
Another B2B Online event is on the books. As one of the few events focused exclusively on B2B digital technology for manufacturers and distributors, if you attended, you likely have a carry-on full of literature and a brain full of new concepts, technology and best practices to help your organization be more relevant and competitive in the digital age.
It’s been fun to watch the growth and success of this event over the years. Insite has been part of B2B Online since 2013, before many B2B companies even thought of hiring a “VP of Digital” or a “Director of eCommerce.” Today, this event is well-attended by many folks with those titles and quickly growing to become one of the premier events for B2B digital leaders.
We heard a number of thought-provoking sessions, ranging from front-end search and marketing strategies, to the importance of back-end integration between online and offline systems. Several Insite customers and partners participated in panels and sessions, including Tom McElroy, senior vice president of marketing and Julie Stewart, eCommerce manager from Hisco; Justin Racine, director of marketing and eCommerce from Geriatric Medical; and Keith Klade, vice president of eCommerce from Insite’s partner Layer One Media. Insite’s Dwayne Doshier also presented a keynote at the event and encouraged attendees to consider the importance of a strategic plan before deploying an eCommerce site.
Continue Your Conversation with Insite
A big “thank you” to those who stopped by Insite’s booth for a look at the latest release of our B2B commerce and sales enablement solutions. It’s always interesting to learn about the current state of digital technology in your organizations and what your current priorities are. We would be more than happy to continue those conversations, so feel free to reconnect with us once you unwind from a great event.
Here are a few resources you may want to consider sharing with those who couldn’t attend.
- Overview: Better B2B Buying and Selling >
- eBook: Six Keys to Effective B2B eCommerce Customer Experience >
- eBook: Digital Transformation Success Stories >
Visit Insite at IRCE
If you missed seeing us at B2B Online, we’ll be at IRCE, June 7-9, in Chicago—Register Here. We look forward to seeing you there!
Brian Strojny is CoFounder & EVP at Insite Software. Connect with Brian on LinkedIn.