By Brian StrojnyIRCE eCommerce Event

As another IRCE winds down, I wanted to share a few thoughts on this year’s event.

First, a big thank you to the Insite customers, prospects and partners who stopped by our booth. This was a great opportunity to talk face-to-face versus via conference calls and web meetings. A special thanks to our customer Justin Racine from Geriatric Medical for his speaking session with Dwayne Doshier from Insite on Tuesday.

We also really enjoyed co-hosting an evening event on the top of the Ritz-Carlton with Insite partners Sitecore, InRiver and Verndale. Everyone enjoyed great weather, an awesome venue and great conversations.

Other high points from the show:

It’s bigger…

The expanded B2B Workshop sessions featured some great new material around increasing adoption and improving the user experience. And I’m sure lots of folks have sore feet after walking the show floor 3-4 times, visiting the more than 600 exhibitors ranging from eCommerce platforms to content management to online marketing to order fulfillment.

More targeted…

There was something for everyone at the show this year—whether you’re a newbie to eCommerce looking for a first-generation web store or a billion-dollar retailer looking to tweak your conversions. Our technology partners InRiver and Sitecore busily showcased their product information management (PIM) and web experience platforms, while many of our implementation partners—including Perficient, Aware, Avanade, Guidance and Absolunet—kept busy talking with clients about their next projects.

More collaborative…

eCommerce is an ecosystem—no single solution can do it all. That’s the driving force behind collaboration, and there was plenty of it at this event, which was great to see. Implementation companies working with software companies. Marketing systems working with platform partners. Even eCommerce site managers collaborating with peers at competitive organizations. This continued ecosystem drives great solutions and great experiences for our end users. Keep it up!

Thoughts for next year

I truly hope IRCE will continue to grow the B2B eCommerce track in coming years. We heard many comments that attendees enjoyed the B2B sessions (especially since B2B is much bigger than B2C!). Many B2B attendees are starving for information about how to drive more loyalty and revenue through their customer portals. In fact, we heard several attendees suggest IRCE conduct educational sessions and webinars that would extend beyond the event—this is a big opportunity for IRCE, as well as for eCommerce solution providers.

Learn more about how Insite is #built4b2b >

Brian Strojny Brian Strojny is CoFounder & EVP at Insite Software. Connect with Brian on LinkedIn.