Insite Acquires Storyworks1A word from our CEO, Tony Abena

You may recall earlier this year I noted that Forrester Research named Insite Software a Leader in The Forrester Wave™: B2B Commerce Suites, Q2 2015. In that blog, I wrote:

“Our customers routinely remind us that the B2B-centric focus and features of our ecommerce platform is critical to their success and a huge part of their rationale for selecting the Insite Connected Commerce Suite as their solution. Major manufacturers and distributors look to Insite to help to them manage the complex world of commerce by unifying online and offline channels to drive better business outcomes.”

Connected commerce—unifying online and offline channels to drive better business outcomes—continues to be the calling card for Insite Software. It’s why companies seek us out to help them address the new realities in the era of digitally enabled B2B selling.

This week’s acquisition of Storyworks1 bolsters this connected commerce platform strategy. With it, we’re helping our customers increase revenues by supporting digitally enabled B2B sales engagements and enabling next-generation buyer/seller experiences—all while leveraging existing technology investments.

Why is this important?

Now, B2B sellers in both self-service online and complex offline buying situations can more easily accommodate changing buyer expectations and increase productivity through insights into the best next step for each and every sales cycle. They can leverage real-time, account-based data insights while in the field, easily accessing them from mobile devices. And B2B sellers can access relevant, timely sales content and sales enablement tools that help to automate workflows and eliminate error-prone, manually intensive tasks. All of these things help B2B sellers evolve to become the consultative advisors their customers want.

We’re hosting a webinar on Thursday, Jan. 28, 2016 at 12 p.m. CT to discuss in more detail the value the Insite/Storyworks1 combination brings to B2B companies. Click here to register.