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There are so many things that differentiate B2B buyers (those who acquire goods or services to be used by someone else) from B2C consumers (those who acquire goods or services for personal use). Things like customer specific inventory, customer specific pricing, and customer specific terms of payments and deliveries-the list goes on. As the worlds of B2C and B2B ecommerce continue to cross, and while we can all agree that the user experience from B2C has led the way for B2B, it’s still important to recognize the significant differences in the two classes of users characterized by these sites. These differences are not limited to just buyers versus consumers, but also include the generational differences in selling to Millennial buyers versus selling to Baby Boomer + buyers.
As a distributor or manufacturer, what should you do to gain opportunities to increase spend with a buyer?
Insite recognizes the importance of this topic, and that’s why on October 24, we’re a part of a webinar discussing this very issue and ways to address it. Linda Taddonio, Chief eCommerce Strategy Officer will be speaking with Scott Costa from tED Magazine, on the ways that sellers can leverage and respond to the evolving online buying behaviors for Baby Boomers and Millennial’s alike. Linda and Scott will cover the ‘who’ and the ‘how’ of thesebuyers, and the types of innovative capabilities that organizations must provide to create loyal customers and to acquire new sources of revenue.