border states b2b ecommerce siteInsite Software welcomes another customer to its growing family of wholesale distributors who use InsiteCommerce for their B2B eCommerce platform. Border States Electric launched a new customer website that greatly improves the way their customers purchase supplies, access invoices, manage inventory, and conduct their work. The new site offers a catalog of more than 215,000 products and online tools for both desktop and mobile use that helps customers see pricing and material availability, view open orders, develop project lists and templates, and more.

Keeping Their Customers Front and Center

Throughout the course of its long and successful history, Border States Electric has been driven by the needs of their customers, and that tradition continues as the wholesale distributor progresses into the digital future of B2B eCommerce. “Border States Electric has a long tradition of customer service excellence, and our new eCommerce service is a result of understanding what our customers need to be successful,” said Gerald “Poke” Buck, senior vice president of sales and marketing at Border States. “The new site allows us to better understand our customers’ business, find new solutions for them, and to go beyond a buy/sale transaction to a true value-added partnership to help them succeed.”

A Robust B2B eCommerce Solution

With InsiteCommerce, Border States can innovate for its customers with a B2B eCommerce solution that offers robust enterprise B2B functionality with a familiar consumer-like user experience, integrated technology, unrivaled speed to benefit, and lower total cost of ownership.  InsiteCommerce supports native and configurable business processes, and it offers merchandising and content management tools, punch-out capabilities, responsive design, rules-based configurations ranging from simple to complex, and advanced analytics capabilities.