B2B eCommerce Steps to Success

By Kari Seas

A favorite Christmas special of mine as a kid (who am I kidding?? still a favorite…) was “Santa Claus is Comin’ to Town”—one of the nostalgic Claymation shows so popular starting in the 1960s. And one of my favorite songs from that show was “Put One Foot in Front of the Other,” where Kris Kringle explains to the Winter Warlock that to get started on something big, you just have to take the first step. And then another. And then another. And then another.

That’s what B2B eCommerce can be like. Manufacturers and distributors not already live with eCommerce know they need to get started—their customers demand it, and their competitors are passing them by. But many are daunted by the idea of widespread “digital transformation” or the accompanying organizational change (and price tag) that goes with it. For them, a phased approach can be an ideal way to get started.

Top 3 Ways to Get Started with B2B eCommerce

We at Insite have spent more than 10 years helping our customers build powerful, online B2B buying/selling tools that generate faster time to value and lower total cost of ownership than other solutions. And for those organizations that need to start out on a smaller scale, three applications consistently rank as the top ways they start with B2B eCommerce:

If you know your organization needs B2B eCommerce, but you’re unsure where to start—in an affordable manner—it’s time to put one foot in front of the other (“and soon, you’ll be walking out the door-oor-OOR!!”). Download our new executive brief  “Top 3 Ways to Get Started with B2B eCommerce” to find out:

  • Why these applications scored as the top three
  • Baseline capabilities you need in each one
  • Typical deployment time for each one
  • Expert tips to help you speed your initial deployments and prioritize critical elements



Join the Step2Success movement – visit www.insitesoft.com for more advice on how to get started with B2B eCommerce.

@insitesoftware #step2success

Kari Seas Kari Seas is Vice President, Marketing at Insite Software. Connect with Kari on LinkedIn.