Sitting on the fence over whether or not to launch a business-to-business (B2B) ecommerce site for your organization? It’s time to stop thinking about B2B ecommerce and start doing something about launching a site for your organization. Why? Simple. The potential market for your products via ecommerce is huge. Not big. Huge.
No really, it is.
You know how big consumer-focused ecommerce is? (Think shopping for books, music and shoes online at your desk. Buying holiday presents, school supplies, and clothes from your laptop or mobile device.) We can all agree that business-to-consumer (B2C) ecommerce or retail commerce is big business, right?
According to Forrester Research, US B2B retail sold more than $8 trillion in goods in 2014. By 2020, they expect the US B2B eCommerce market to be worth $1 trillion. That means the B2B ecommerce opportunity is more than twice the size of the B2C opportunity. Chew on that one for awhile. And while you do, think on this:
Most B2B organizations don’t have a viable ecommerce presence yet.
This means that when you launch your ecommerce site or move to your second generation ecommerce site in 2016, you will be ahead of your competition.
To learn about how to launch a successful ecommerce site for your B2B business, download the white paper, B2B Ecommerce Success – Seven Questions to Consider When Beginning an Ecommerce Initiative.