What if your B2B organization could stop printing costly and quickly out-of-date paper catalogs while providing an increasingly personalized shopping experience for your B2B customers? How much money would your organization save in the first year? What about year three? How much would your customers appreciate having the most up-to-date product information at their fingertips anytime they need to order?
B2B ecommerce can quickly and effectively eliminate the need for a printed B2B catalog, saving your organization a considerable amount of money and time in the process.
All B2B ecommerce sites require customers to log in before they can place an order. Some B2B ecommerce sites require log in before the customer can view pricing or a product catalog. When you customer logs into your site, you immediately know who they are, what products interest them, and details about their business that can help you create a customized shopping experience.
By linking a specific selection of products and their pricing with a unique customer log-in, you can customize the ecommerce shopping experience by only showing the products that apply to that customer. Likewise, the customer will only see their negotiated pricing online, eliminating the products that don’t apply, thereby creating a customer-specific online catalog.
So, ask yourself:
- How much money could we save by NOT printing quarterly (or monthly) catalogs?
- How much would we save on shipping those catalogs?
- How much would our customers appreciate the efficiency and accuracy of a user-specific online catalog?
As you ponder these questions and start to run the numbers, I think you will quickly identify how killing off your customer catalog could amount to substantial savings as well as an improved customer experience.
To learn more about how to leverage the power of B2B ecommerce within your organization, download the white paper, B2B Ecommerce Success – Seven Questions to Consider When Beginning an Ecommerce Initiative.