Product Information: The Online Linchpin for B2B Buyers and the eCommerce Systems They Love

Product Information: The Online Linchpin for B2B Buyers and the eCommerce Systems They Love
February 17, 2016 Insite Software

Currently half of online B2B buyers say they rely on online product content to make purchasing decisions—and that number grows every day. Popular product information sought after online today includes:

  • Data sheets
  • Specifications
  • MSDS
  • Manuals
  • Instructions
  • Product availability
  • Location of product manufacturing
  • Video demos
  • Buying guides
  • Quick reference guides
  • Tutorials
  • And even advanced interactive visualization capabilities (i.e. 3D animations and interactive CAD drawings)

But robust product content also plays a critical role in the proper functioning of B2B eCommerce (digital commerce) platforms. Intuitive search, faster navigation, guided selling tools and buying tips all depend on high-quality product information; the best search engine in the world won’t meet user needs if it’s not continuously fed with up-to-date, feature-rich product content. The tools must be backed by rich product content to be deliver the most value.

For forward-thinking eCommerce strategists, proactive planning focused on well-defined product content needs can alleviate most of these types of issues. Learn how to get started:


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