Currently half of online B2B buyers say they rely on online product content to make purchasing decisions—and that number grows every day. Popular product information sought after online today includes:

  • Data sheets
  • Specifications
  • MSDS
  • Manuals
  • Instructions
  • Product availability
  • Location of product manufacturing
  • Video demos
  • Buying guides
  • Quick reference guides
  • Tutorials
  • And even advanced interactive visualization capabilities (i.e. 3D animations and interactive CAD drawings)

But robust product content also plays a critical role in the proper functioning of B2B eCommerce (digital commerce) platforms. Intuitive search, faster navigation, guided selling tools and buying tips all depend on high-quality product information; the best search engine in the world won’t meet user needs if it’s not continuously fed with up-to-date, feature-rich product content. The tools must be backed by rich product content to be deliver the most value.

For forward-thinking eCommerce strategists, proactive planning focused on well-defined product content needs can alleviate most of these types of issues. Learn how to get started:

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