B2B E Commerce and the Fourth of JulyAh, the Fourth of July signals the true arrival of summer in Minnesota. With sunglasses and sunscreen, lakeside barbeques, and fireworks displays after dark, I find that business is far from my thoughts. I’m guessing that it’s the last thing on your mind too, no matter where you are, but if you don’t have an effective ecommerce strategy in place before you go on vacation, you could be missing out on significant business on the Fourth of July or any holiday where your office is closed.

The reality is that not everyone gets a day off on the Fourth of July. Some businesses are open every day of the year without fail and if you have any of those businesses as customers, not having an ecommerce site limits those customers’ ability to place orders with you. What’s more, if your open-24/7 customers can’t order on holidays, they might get the idea to look for another supplier who can service their needs immediately.

Additionally, if your B2B ecommerce site sells products that might be purchased by the individual consumer, not having ecommerce capability available while the bulk of the public is off of work could result in additional missed orders.

Types of organizations that might be open on a national holiday include:

  • Hospitals and urgent care facilities.
  • Local and state law enforcement agencies.
  • Gas stations and convenience stores.
  • Pharmacies.
  • Grocery stores and department stores.
  • Restaurants.
  • Movie theaters and shopping centers.

Does your business service any of these types of “always on” businesses? If so, you must have an effective ecommerce presence to capture order data whenever your customer wants to order. Without ecommerce, you’re leaving too much of your success to chance.

To learn more about how to maximize the success of your B2B ecommerce site, download the white paper, B2B Ecommerce Success – Seven Questions to Consider When Beginning an Ecommerce Initiative.