Automated Enterprise Ecommerce Creates a Better Customer ExperienceIt’s Tuesday morning—are you up for a quiz?

True or false: Anything that improves a customer’s experience with your company is a good thing.



True or false: Customers like to wonder whether the order they placed on your ecommerce site has shipped your not.



True or false: It’s fun for your customer to call your customer service department to find out the status of an order.


Right again! (You’re a smart one, I see!)

Okay, final question.

True or false: Your enterprise ecommerce site is leveraging the power of complete automation.

(chirp, chirp)

You’re enterprise ecommerce site is fully integrated and automated, right?

Er, …

The Case For Automation

Okay, so I recently got an email from a locally owned shoe store where I like to shop offering me a $50 gift card for $25 in support of a local charity. (Daily deal, anyone?) Since I was planning on buying some new shoes there anyway, the offer was a no-brainer for me. Needless to say, I waited for the deal to become available and then I successfully ordered my gift card.

At least I think I did.

I got a confirmation email with an order number and it looks like the $25 payment pulled from my checking account. What I don’t know for sure is if the card has shipped yet or when I can expect to receive it.

A minor detail, I suppose, but I would really like to know when the card will ship so that I can plan when I’m going to buy my shoes. It’s actually more than a little frustrating to me–it’s not the $25 amount, it’s not knowing what’s going on.

The Take Away For Enterprise Ecommerce Professionals

So, what does my shopping experience have to do with you? Automated communication from the merchant’s ecommerce site would have greatly improved my buying experience.

Automating an ecommerce site ensures that order confirmations, shipping notifications and other status updates about a customer’s order are sent out automatically and will greatly improve the customer’s experience with your company. Save your customer the hassle of calling in for an answer to the question, “Where’s my order?” Make sure your ecommerce site is automated.

To learn more about how to maximize the effectiveness of your ecommerce site, download the white paper, B2B Ecommerce Success – Seven Questions to Consider When Beginning an Ecommerce Initiative.