When it came time for 125-year-old uniform and linen supply company, AmeriPride Services, to select a new eCommerce platform, they went with a technology partner who understood the complex nature of their industry’s multi-level purchasing structure. Said AmeriPride VP of marketing and customer operations about their recent InsiteCommerce go-live: “They speak our language and understand what we want to do. They are a key partner in providing strategic direction, guidance, and best practices in eCommerce.”
The Need to Replace Aging eCommerce Technology
Nearing $650M in annual sales and operating more than 115 production facilities and service centers throughout the U.S. and Canada, AmeriPride Services is recognized as one of the largest uniform rental and linen supply companies in North America. With their large number of customers—each with its own requirements for garment style, graphics and texts—AmeriPride knew they needed to improve on digital innovation to continue as a premium, commercial service provider.
Digital Innovation Improves AmeriPride’s Customer Relationships
AmeriPride teamed up with Insite Software, provider of the leading B2B and B2C eCommerce platform, to replace their aging and unscalable eCommerce solution. With InsiteCommerce in place, AmeriPride has a primary web store for each of their three brands and the ability to create custom microsites (“eStores”) for some of their select customers. These custom eStores offer their qualified customers self-service tools to purchase, track, and customize garments with logos and text, and helps customers manage their uniform program and spending.
The Results are “Enormously Positive”
AmeriPride reports results that are “enormously positive” since the switchover to InsiteCommerce. They have garnered new customers and their sales executives are enabled to win higher value, more complex opportunities. Read the case study to learn more about how AmeriPride overcame the challenges of an outmoded commerce solution with innovative technology that allows them to differentiate themselves from their competition and enhance their leadership in the industry.