To successfully convert visitors to customers, an ecommerce site must establish credibility with its shoppers. The following TWIPs will help boost your site’s credibility.
Glad you asked!
TWIPs: Little nuggets of ecommerce information that can be implemented quickly and easily. All in 140 characters or less!
Here are 7 TWIPs about ecommerce credibility. Enjoy!
#Ecommerce Tip: Consumers trust consumers. Make sure your site allows consumer reviews of your products.
#Ecommerce Tip: Consumers are likely to distrust a site with only “perfect” product reviews. Make both good & bad reviews public.
#Ecommerce Tip: Consider using video customer reviews for B2C & case studies for B2B. They’re even more powerful than written reviews.
#Ecommerce Tip: Broken ecommerce site functionality is worse than no ecommerce functionality. Make sure your site WORKS.
#Ecommerce Tip: Make sure your product specifications page has the details your customers want. Blank product spec pages = bad.
#Ecommerce Tip: Statistics sell. Got some good data to share with your customers? Make sure you merchandise those numbers!
#Ecommerce Tip: Use checkout security features like address verification and security code verification to improve buyer confidence.
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Want to learn more about increasing the sales on your ecommerce site? Download the whitepaper, Increasing the Cart: Creating a Personalized Ecommerce Shopping Experience.