7 TWIPs to Increase Your Ecommerce Sites Credibility

To successfully convert visitors to customers, an ecommerce site must establish credibility with its shoppers. The following TWIPs will help boost your site’s credibility.

What’s a TWIP?

Glad you asked!

TWIPs: Little nuggets of ecommerce information that can be implemented quickly and easily. All in 140 characters or less!

Here are 7 TWIPs about ecommerce credibility. Enjoy!

TWIP 1:

#Ecommerce Tip: Consumers trust consumers. Make sure your site allows consumer reviews of your products.

TWIP 2:

#Ecommerce Tip: Consumers are likely to distrust a site with only “perfect” product reviews. Make both good & bad reviews public.

TWIP 3:

#Ecommerce Tip: Consider using video customer reviews for B2C & case studies for B2B. They’re even more powerful than written reviews.

TWIP 4:

#Ecommerce Tip: Broken ecommerce site functionality is worse than no ecommerce functionality. Make sure your site WORKS.

TWIP 5:

#Ecommerce Tip: Make sure your product specifications page has the details your customers want. Blank product spec pages = bad.

TWIP 6:

#Ecommerce Tip: Statistics sell. Got some good data to share with your customers? Make sure you merchandise those numbers!

TWIP 7:

#Ecommerce Tip: Use checkout security features like address verification and security code verification to improve buyer confidence.

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Want to learn more about increasing the sales on your ecommerce site? Download the whitepaper, Increasing the Cart: Creating a Personalized Ecommerce Shopping Experience.

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