6 TWIPs to Improve Ecommerce Customer Experience

Happy Thanksgiving! As we plunge straight into the holiday season, chances are good that you are looking for ways to improve your ecommerce customer experience–whether for a B2B site or B2C one. But this is not the time to completely overhaul your site if you are in a seasonally driven business–or if you are trying to tie up fiscal year end. That being what it is, I want to share six TWIPs with you as a way to enhance your ecommerce efforts.

What’s a TWIP? Glad you asked!

TWIPs: Little nuggets of ecommerce information that can be implemented quickly and easily. All in 140 characters or less!

These little nuggets can be applied to ecommerce sites of all flavors–B2B, B2C, and hybrid sites.

TWIP #1:

#Ecommerce Tip: Is a product you offer only available online? Call this out clearly to avoid consumer frustration.

TWIP #2:

#Ecommerce Tip: High shipping rates result in the majority of abandoned carts. Share shipping costs early & consider free shipping.

TWIP #3:

#Ecommerce Tip: Dynamic content engages the customer and increases conversions. Learn more: http://bit.ly/9UYwXD

TWIP #4:

#Ecommerce Tip: Offer industry-relevant educational resources for your consumers. Educate your buyers.

TWIP #5:

#Ecommerce Tip: Use images in  your product description to increase consumer understanding of the product.

TWIP #6:

#Ecommerce Tip: Offer regular customers special prices on items they love or purchase often. Send offers via email or text message.

To learn more about how to make your ecommerce initiative a success, download the white paper, B2B Ecommerce Success – Seven Questions to Consider When Beginning an Ecommerce Initiative.

Photo credit: crschmidt via Flickr