6 TWIPs on How to Use Video to Increase Ecommerce Success

Online product videos increase ecommerce sales. But by how much?

Up to 45%!

Internet Retailer reports that online retailer OnlineShoes.com’s conversion rate increases by 45% for shoppers who watch a video versus those who don’t. Zappos.com reports that adding video impacts conversion 6%-30% (Source: ReelSEO).

Here are 6 TWIPs to help you maximize the use of videos on your ecommerce site.

What’s a TWIP? Glad you asked!

TWIPs: Little nuggets of ecommerce information that can be implemented quickly and easily. All in 140 characters or less!

Okay, here are the TWIPs:

TWIP #1:

#Ecommerce Tip: Video case studies are powerful B2B ecommerce promotional tools that add credibility to your brand. http://bit.ly/iImFLB

TWIP #2:

#Ecommerce Tip: When creating a video case study to promote your ecommerce site, choose a customer with great things to say about you!

TWIP #3:

#Ecommerce Tip: Choose customers with compelling stories for video case studies. How did your product make their lives easier?

TWIP #4:

#Ecommerce Tip: Writing a script for videos you plan to use on your ecommerce site will make production simpler & less expensive.

TWIP #5:

#Ecommerce Tip: Using video to promote products on your ecommerce site? Remember shorter run times are better: 3 minutes or less!

TWIP #6:

#Ecommerce Tip: Be ruthless in editing video footage to be used on your ecommerce site. People have short attention spans! Short = good!

Do you follow Insite Software on Twitter? You should–check out the Insite Software Twitter page.

Ready to learn more about how dynamic content drives ecommerce engagement? Download the white paper, Content is King – How Updating Website Content Improves Ecommerce Sales.

Photo credit: EuroMagic via Flickr