5 Most Popular Ecommerce TWIPS of 2011

As we gear up for a new year of ecommerce success, I offer you the five most popular Ecommerce TWIPs from our Twitter feed in the past year.

What’s a TWIP?

Glad you asked!

TWIPs: Little nuggets of ecommerce information that can be implemented quickly and easily. All in 140 characters or less!

Here’s the best of the best from 2011:

TWIP #1:

#Ecommerce Tip: Statistics sell. Got some good data to share with your customers? Make sure you merchandise those numbers!

TWIP #2:

#Ecommerce Tip: Consumers trust consumers. Use customer recommendations–“Customers who purchased X also purchased Y”–to cross sell.

TWIP #3:

#Ecommerce Tip: Improve Ecommerce SEO by giving each page on your site a unique, keyword-rich Meta title.

TWIP #4:

#Ecommerce Tip: Consider using video customer reviews for B2C & case studies for B2B. They’re even more powerful than written reviews.

TWIP #5:

#Ecommerce Tip: Broken ecommerce site functionality is worse than no ecommerce functionality. Make sure your site WORKS.

Do you follow Insite Software on Twitter? You should–check out the Insite Software Twitter page.