A truly effective customer experience must be one that is genuine.  No matter how sophisticated the technology that enables this experience, to build significant relationships with our customers we must still recognize the human connection.  Through the acquisition of Storyworks1, Insite Software has created an important bridge between the customer’s online experience and the personal, offline experience that is so vital to B2B success. This merger has resulted in one of the first platforms to represent truly connected commerce, from the first website visit to the final handshake between the account-based sales rep and the client buyer.

Insite and Storyworks1 union provides a digitally enabled, B2B selling model that reflects customer preferences and adapts to specific buyer behavior.  By combining forces, we can ensure our clients’ products and services are being offered to the right customers at the right time…providing the buyer and seller with an efficient, effective experience.

Next Gen Customer Experience

The connected commerce platform accomplishes this next generation buyer/seller experience in three primary ways. First, by delivering the latest account and buyer behavior information, our technology helps reps identify new upsell and cross-sell opportunities, and focus on higher-valued client opportunities.  Real-time information that is relevant and easy to access empowers account-based sales reps, transforming them into trusted advisors for both online and offline customer buying activities.

In addition to operational information, the connected commerce platform gives account-based sales reps the ability to access, customize and deliver the most relevant digital sales content to the customer. Sales teams can gather content quickly and organize it effectively from any location and on any mobile device, greatly raising adoption rates for key marketing content.  Paired with vital account and buyer data, digital sales content greatly improves overall sales enablement metrics within an organization.

Right Information, Right Time

Finally, buyers gain a 360-degree buying experience across all digital and physical channels. This customer experience is connected and accelerated by the availability of the right information at the right time.  For example, the newly combined platform allows buyers to begin an order online for offline completion by a sales representative.  Alternatively, reps can initiate a quote online to be completed offline at a later date.

There are literally hundreds of examples of ways the newly combined connected commerce platform provides a much-needed connection between ecommerce and account-based sales teams. This powerful combination significantly improves the customer experience, which in turn delivers greater value for the overall business.

  • We’re hosting a webinar on Thursday, Jan. 28, 2016 at 12 p.m. CT to discuss in more detail the value the Insite/Storyworks1 combination brings to B2B companies. Click here to register >

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