At the beginning of 2011, I wrote a blog post that singled out four of my predictions for B2B and B2C ecommerce during the course of the year. As 2011 draws to a close, it seems like a good time to go back and revisit that post and report on how it turned out.
Here are my predictions for ecommerce in 2011 and the results:
- More B2B companies move into the ecommerce arena. This prediction has proved to be true. Forrester has stated that the greatest opportunity for growth in ecommerce is within the B2B sector. Savvy companies are moving into the ecommerce space in increasingly larger numbers. Ecommerce publications such as Internet Retailer are taking more and more notice of B2B ecommerce as the next wave of ecommerce growth.
- First-mover B2B companies will begin to adopt mobile ecommerce strategies. With smart phone use (smart phones are currently in the pockets of 29% of the population with adoption rates of 64%) and tablet computer use raging (Forrester predicts that by 2015 there will be a total of 82.1 million tablet users), smart B2B organizations are optimizing their ecommerce sites for the mobile experience. (Sources: SkyHigh Marketing and Forrester Research)
- B2B ecommerce will embrace promotions, robust content, and SEO techniques historically reserved for B2C ecommerce businesses. Many B2B organizations have had the epiphany that B2B buyers are consumers first, employees second. Brian Walker of Forrester Research calls this the “consumerization of B2B ecommerce.” With the world of B2C ecommerce expanding at an incredible rate, B2B organizations are getting smarter about how to reach out to B2B buyers as the human beings, and consumers, that they are. By doing so, those organizations are improving the ecommerce experience and increasing sales.
- Integrated ecommerce will become the industry-standard. B2B organizations looking to cut costs while increasing throughput are quickly realizing that integration is a critical part of the success of their ecommerce implementation. Careful return on investment (ROI) analysis will reveal the many ways that integration can make an organization more productive and profitable.
Watch for my 2012 predictions sometime in the next week or so!
Happy Holidays to you and yours from Insite Software.