10 TWIPs to Reduce Ecommerce Cart Abandonment

Ecommerce cart abandonment is a phenomenon that every B2B and B2C ecommerce site should actively work to reduce or eliminate. To help you get started, I’ve compiled a list of 10 TWIPs that address how you can reduce cart abandonment on your site today!

Wondering what a TWIP is? Glad you asked!

TWIP: Ecommerce tip in 140 characters or less. A little nugget of ecommerce wisdom that you can use to make your ecommerce site more effective right now.

Basically, a TWIP is my short hand for an ecommerce tip that can be tweeted about on Twitter.

(Do you follow Insite Software on Twitter? You should–check out the Insite Software Twitter page.)

Here’s the 10 TWIPs to reduce ecommerce cart abandonment:

TWIP #1:

#Ecommerce Tip: Using triggered emails as follow up with customers who abandon carts increases the chance you can regain a lost sale.

TWIP #2:

#Ecommerce Tip: Follow up with customers who abandoned carts within 24 hours while the purchase is still on their mind.

TWIP #3:

#Ecommerce Tip: Revisit cart contents in abandoned cart remarketing emails to remind the customer of what they wanted to buy.

TWIP #4:

#Ecommerce Tip: Encourage visitor to reengage with an abandoned cart by offering an incentive to buy.

TWIP #5:

#Ecommerce Tip: Reduce number of pages in checkout process to 3 or less to reduce cart abandonment.

TWIP #6:

#Ecommerce Tip: Mini carts allow shoppers to see what is in their cart while shopping  and reduce cart abandonment.

TWIP #7:

#Ecommerce Tip: Display shipping costs as early as possible in the shopping process to reduce cart abandonment.

TWIP #8:

#Ecommerce Tip: Offer a discount code on your site to keep customers from leaving to find one.

TWIP #9:

#Ecommerce Tip: Conduct a brief survey of shoppers who abandon carts on your site. Listen to their answers. What are they telling you?

TWIP #10:

#Ecommerce Tip: Display company contact information on all site pages, including order confirmation and checkout pages.

Ready for more nitty-gritty than a TWIP provides? Start with this white paper: Integrated Enterprise Ecommerce – The Key to Online Success for B2B and B2C.