TWIP: Ecommerce tip in 140 characters or less. A little nugget of ecommerce wisdom that you can use to make your ecommerce site more effective right now.
Basically, a TWIP is my short hand for an ecommerce tip that can be tweeted about on Twitter. (Do you follow Insite Software on Twitter? You should–check out the Insite Software Twitter page.)
Here’s 10 hot TWIPs for you, right here, on the Ecommerce Insite blog.
#Ecommerce Tip: Online, pictures do the talking. Make sure you use exceptional photos to promote your products/services.
#Ecommerce Tip: Free shipping reduces cart abandonment. Consider offering it for orders over a set dollar amount.
#Ecommerce Tip: Could you put your call to action in a Tweet? If not, you might be complicating things.
#Ecommerce Tip: Improve Ecommerce SEO by giving each page on your site a unique, keyword-rich Meta title.
#Ecommerce Tip: Ecommerce sites with a blog have 434% more search engine indexed pages! Get found–start blogging!
#Ecommerce Tip: Contact information is one of the most important pieces of info on your Ecommerce site. Make it easy to find!
#Ecommerce Tip: Consumers trust consumers. Use customer recommendations–“Customers who purchased X also purchased Y”–to cross sell.
#Ecommerce Tip: Offer many payment options. Nearly half of consumers would like the option of using PayPal on your site.
#Ecommerce Tip: Make sure your site’s “bells & whistles” work. Nothing is worse than a “cool” feature that refuses to deliver!
#Ecommerce Tip: Break content into bite sized chunks & use bulleted lists when sharing lots of product or service information.
Want to get B2B ecommerce TWIPs from Insite Software as they happen in real time? Follow Insite Software on Twitter!
Interested in learning more about how to make your ecommerce initiative successful? Download the white paper: Integrated Enterprise Ecommerce – The Key to Online Success for B2B and B2C.