B2B is not B2C: Selecting the Right eCommerce Tool


Selecting the right B2B eCommerce Tool Today’s leading B2B eCommerce websites and customer portals provide much more than the Amazon-like experience. They are powerful online tools designed to improve speed and accuracy, as well as make it easier for people to do their jobs. Basic tools like intuitive search are important, but B2B sites require […]

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How To Conquer Disruptors with Commerce


A few last tips from the commerce experts at Insite on turning the top 3 disruptors in 2017 into competitive advantages for mid-size industrial distributors In this series we’ve explored the most disruptive factors facing mid-sized industrial distributors today – changing customer influences, popup sites and mega marketplaces. We’ve also discussed ways that a new eCommerce […]

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Size Isn’t Everything in the Distribution Industry


Use the right commerce solution to put the mega marketplace… in its place In our series on Conquering Disruptors with Commerce we’ve described ways to transform a major disruptor in 2017 like changing customer influences, and use it your advantage. And we’ve examined how a mid-sized distributor can gain an edge over popup sites that offer […]

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Popup Sites Can’t Compete with Value


Learn why value beats the lowest price every time In the third blog in our series on the major disruptors distributors face in 2017, we’ll explain how small sites with few bells and whistles but huge catalogs and rock-bottom prices—popup sites—are disrupting the distribution industry. Although this online version of showrooming can seem like a […]

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Use Customer Influence to Your Advantage


Turning customer influence from disruption into a competitive edge B2B’s complex buying scenarios and blended online/offline customer relationships require eCommerce solutions that can adapt to customers’ changing buying habits and unique needs. Distributors that recognize this and rise to meet the challenge will create valuable mindshare. In the second blog of our series on Conquering […]

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Conquering Disruptors with Commerce


A look at the three top business disruptors facing industrial distributors in 2017 In the last few years, the industrial distribution industry has been adrift in a sea of mergers. Just as the waves have begun to die down, medium sized distributors must face a new tide of industry disruptors. Overcoming these challenges could accelerate […]

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